Urben believes that to make cities better places we need to:

  • Respect them as complex ecosystems with natural resource opportunities and constraints.
  • Look from all perspectives and at all scales to improve the user experience.
  • Plan flexibly for change to accommodate shifting demographics and trends.
  • Work collaboratively as there is no single solution or a profession that could find one.
  • Create productive, not just consumption driven spaces.
  • Recognise that land is often too valuable to only be used once.